Nice to meet you, はじめまして ,
My name is Ingrid Houtkooper. I am Japanologist, communications professional and writer.
As communication/PR professional I have more than 20 years of management and strategic experience. Spokesperson, marketing PR, internal and external communication, crisis communication, all aspects of this profession are within my range of expertise. Companies I worked for as communications/PR manager are a.o. Yakult Europe, Ahold/Albert Heijn, Etos, Blokker Holding, Kruidvat, DA and Municipality of Almere.
Graduated from Leiden University in Japanese studies, I speak/write/read Japanese daily. I absolutely love the country, the Japanese culture and people. I am always building bridges between people and cultures, in a social as well as in a business environment.
I love to write. My own stories and the ones I make for you are either spoken, written on paper or online, in a book, a magazine, a blog, or communicated through social media.
For the Dutch magazine Opzij I wrote an article about women and work in Japan (published February 2014). For Flow Magazine I wrote an article about working mothers in Tokyo (published June 2015) and about tiny houses and small living in Japan (published April 2017).
For Yanmar Europe - the European headquarters of the Japanese diesel engines manufacturer Yanmar - I wrote their 25th-anniversary book. I dug into the history of the company in Japan and Europe and spoke to a lot of stakeholders of Yanmar in Europe - the mayor of Almere, major clients, employees. At the head office in Osaka, I interviewed many Japanese Yanmar employees who worked for several years as expats in the Netherlands and recorded their stories about their work and life in a different culture. As a result, the book lively portraits a successful and true international company with clear Japanese dna.
My own stories you can read at my blog in Dutch (monogataria.blogspot.nl) or you can follow me through twitter: @ingridih (Dutch/English/Japanese) or @orandakara (Japanese) and instagram (ingridih23 and orandakara).